Global Axwell - WeActivist!

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In the last year, Axwell has been nominated for a Grammy (for his remix of ‘Sweet Disposition’ by Temper Trap with Dirty South), performed with Usher at the American Music Awards, had 3 top 10 hits in the UK with Swedish House Mafia (One feat. Pharell, and Miami 2 Ibiza feat. Tinie Tempah & ‘Save The World’ feat John Martin) He was voted the 12th best DJ in the world in DJ Magazine’s top 100 poll, and has been voted Best House Artist by Beatport. His residency at Pacha Ibiza with Swedish House Mafia reached legendary status in 2010, with guest performances from Kylie and Tinie Tempah.

Axwell’s steady ascent into clubland aristocracy began he struck crossover gold with 2004’s glorious ‘Feel The Vibe’. An unstoppably uplifting and instantly memorable track, the original version of ‘Feel The Vibe’ (featuring vocalist Errol Reid) dazzled every corner of clubland, before an overhauled version (with new vocals by Tara McDonald) gate-crashed the UK top 20. 2005’s ‘Watch The Sunrise’ (featuring Steve Edwards) proved to be another unstoppable anthem, as was his 2006 collaboration with fellow Swedish House Mafioso Steve Angello, Supermode’s ‘Tell Me Why’ (released via Ministry Of Sound, it reach #13 in the UK and #3 in the Netherlands). But it was 2007’s rave-referencing ‘I Found U’ (#6 in the UK charts) that really cemented Axwell’s status as a producer who could marry artistic innovation with strong commercial appeal – a rare thing indeed, in any genre of music. More recently he was one of the forces behind Swedish House Mafia – One (Your Name) featuring Pharell Williams, another top ten UK hit, crashing into the summer charts at #7 and soundtracking every festival, dance event and Ibiza club night swiftly followed by ‘Miami 2 Ibiza’ with UK rap sensation Tinie Tempah.
This summer the trio’s single ‘Save The World’ feat John Martin has dominated the airwaves worldwide becoming their ultimate festival anthem. They have also realised their dream to work with Chris Martin reworking Coldplay’s ‘Every Teardrop Is A Waterfall’
Axwell’s only release so far this year reaffirmed his standing in the underground with the club smash ‘Heart Is King’ achieving ‘Essential New Tune’ status & Beatport No.1

“I do feel pressure to maintain a certain level of success,” says Axwell. “That’s a weight that lies on my shoulders – but all that pressure comes from myself. I want every tune to be better than the last one: to sound stronger, to be phatter, to work better in a club. So it’s pressure, but it’s good pressure. It pushes me forwards, creatively.”

I question the tracks – and myself – the whole time. I’ve got a good expression: the goose-bumps never lie. If you get goose-bumps during the production stage, then you’re on the right track...”