USA Darrell Mathes

  • WeSC US
    from WeSC US
    on Jun 22nd 2011
  • USA
Darrell Mathes is a busy man. Between snowboarding, a new line of gloves, Howl, and his production company, Videograss, he somehow found a way to stop by the WeSC Soho headquarters to hangout and show us pictures of some of his NYC adventures.

How’d you get started in snowboarding?


I started snowboarding when I was 11 years old. My cousin was actually the one who influenced me--he had an old Burton air snowboard and wore neon outfits, and I thought it was pretty cool.

Tell us a bit about Videograss and Howl. Hows life in the production and fashion fields?


I started Videograss with a few friends. We knew that snowboarding needed a new outlook and we wanted to start something new and fresh. Being behind the lens is actually a lot more stressful than being in front of it, probably because of the whole business aspect. Howl is a glove company I started with three friends (all guys behind Ashbury), and we do the more normal, standard looking glove but with a fashion forward vibe.

How’s working with WeSC and being a WeActivist?


Its absolutely amazing and I feel honored to be a WeActivist. Everything that We has done for me has been over-the-top, and they absolutely make the best clothes that fit who I am as a person.

Favorite place to snowboard?


Mount Hood Meadows.

What’s up next for you?


Editing my new movie, Shoot for the Moon, enjoying the summer, and working on Howl!



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