USA Darrell Mathes
Darrell Mathes is a busy man. Between snowboarding, a new line of gloves, Howl, and his production company, Videograss, he somehow found a way to stop by the WeSC Soho headquarters to hangout and show us pictures of some of his NYC adventures.
How’d you get started in snowboarding?
I started snowboarding when I was 11 years old. My cousin was actually the one who influenced me--he had an old Burton air snowboard and wore neon outfits, and I thought it was pretty cool.
Tell us a bit about Videograss and Howl. Hows life in the production and fashion fields?
I started Videograss with a few friends. We knew that snowboarding needed a new outlook and we wanted to start something new and fresh. Being behind the lens is actually a lot more stressful than being in front of it, probably because of the whole business aspect. Howl is a glove company I started with three friends (all guys behind Ashbury), and we do the more normal, standard looking glove but with a fashion forward vibe.
How’s working with WeSC and being a WeActivist?
Its absolutely amazing and I feel honored to be a WeActivist. Everything that We has done for me has been over-the-top, and they absolutely make the best clothes that fit who I am as a person.
Favorite place to snowboard?
Mount Hood Meadows.
What’s up next for you?
Editing my new movie, Shoot for the Moon, enjoying the summer, and working on Howl!
How’d you get started in snowboarding?
I started snowboarding when I was 11 years old. My cousin was actually the one who influenced me--he had an old Burton air snowboard and wore neon outfits, and I thought it was pretty cool.
Tell us a bit about Videograss and Howl. Hows life in the production and fashion fields?
I started Videograss with a few friends. We knew that snowboarding needed a new outlook and we wanted to start something new and fresh. Being behind the lens is actually a lot more stressful than being in front of it, probably because of the whole business aspect. Howl is a glove company I started with three friends (all guys behind Ashbury), and we do the more normal, standard looking glove but with a fashion forward vibe.
How’s working with WeSC and being a WeActivist?
Its absolutely amazing and I feel honored to be a WeActivist. Everything that We has done for me has been over-the-top, and they absolutely make the best clothes that fit who I am as a person.
Favorite place to snowboard?
Mount Hood Meadows.
What’s up next for you?
Editing my new movie, Shoot for the Moon, enjoying the summer, and working on Howl!
