Brand Story

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THE WeSC STORY AND BRAND


WeSC is a streetfashion brand for Intellectual Slackers.


WeAretheSuperlativeConspiracy symbolizes what we as a company represent: a group and family of good, creative minds working towards the same goals and ideals. The Superlative Conspiracy is the idea and philosophy behind our brand. We aim to address like-minded people, who are awake and aware, regardless of race, religion or financial background. People within the Superlative Conspiracy share the values and lifestyle of the WeSC founders who all have a background in skateboarding, snowboarding and street culture – which are the heritage and inspiration for the creation and making of WeSC.

Late in 1999 the founders of WeSC joined forces to deliver a broader selection of street-fashion for men and women. Together they took the initiative to form the Superlative Conspiracy and bring you 'life after skate' - a more developed style targeting people both within and outside the skateboard community . including people from the worlds of music, arts, snowboarding, acting, photography and more.

The people flying the flag of the Conspiracy are the people enjoying, wearing and representing the brand, and importantly also the WeActivists. Those great creatives, skateboarders, snowboarders, actors, musicians, chefs, models, artists and more who are all a part of the WeSC Family. Their representation of WeSC adds new and other dimensions; the things they do in their field of work and interest in the different genres of culture, sports, music and creativity. It all comes together and contributes to make WeSC the brand for intellectual slackers, creatives and supporters of streetfashion. The WeActivists – always a friend and never chosen at random - activate WeSC and WeSC activate them.

WeSC - For intellectual slackers worldwide.