Swedish Crayfish Party - S/S 2005 ads

The crayfish party is held every August, meant to compensate the Swedish people for once again being abandoned by summer. In the name of backward walking crushfacean, exquisitely tasting of salt, the Swedes let each other behave in ways not accepted otherwise. Dressing silly, singing out loud and making out with inappropriate persons is all very well this night. The natives thirst for summer sun is successfully quenched with schnapps, and while saluting the next drink with a ridiculous song, the Swedes shines a greasy smile, looking forward for six months of liquid light therapy. Skål!

Photographer: The Jens